Crisis Communications Uber fields dozens of complaints about hefty New Year’s Eve fares The alternative to traditional taxi cabs charges more during peak times. On New Year’s Eve, short rides came in at up to $350. The company tried to explain the system, but a lot of folks missed it. By Matt WilsonJan. 2, 2014 SHARE Ragan Insider Premium Content @Uber Had a $342 Uberx ride & surge warning text didn’t come until an hour later! This needs to be fixed! #uber http://t.co/4rQNT6FMkd — Kaylynn Chelss (@kaylynnchelss) January 1, 2014 Twitter feed is full of replies to customers reeling from the sticker shock. Here’s an example: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.