Uber’s call to teachers: An opportunity, or just opportunistic?

A recent campaign targeting educators has supporters and critics responding to the San Francisco car-sharing startup. 

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A video titled “Teachers: Driving our future,” features educators talking about their second jobs as Uber drivers:

Uber Teachers: Driving Our Future from Uber on Vimeo.

A blog post written to unveil the videos, reads, in part:

As communities are heading back to school, we’d like to take a moment to celebrate the educators who are also our Uber partner drivers. Whether it’s an afternoon shift or a summertime gig, partnering with Uber provides teachers with the flexibility and opportunity they need to continue creating a foundation of excellence for students across the country.

Every day teachers are asked to do more with less, constantly faced with new challenges and limited resources. Uber opens the door for more possibilities and delivers a meaningful impact to the communities we serve.

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