UC Davis’ audio campaign celebrating nurses garners repeat visitors, 120,000 social media impressions

Florence Nightingale would have been 200 years old on May 12, 2020, earning this year the designation of the “Year of the Nurse.”

UC Davis Health created a campaign to celebrate the work of its nurses and nurse leaders and tell their stories. A diverse group of 35 nurses was identified to be interviewed between April and December 2020 about topics such as why they became nurses and advice they have for other nurses. When COVID-19 hit, the project adapted to include each nurse’s perspective on their work through the pandemic, too.

The project was launched during Nurses Week as a way to celebrate virtually, since in-person events could not happen. Audio clips of these interviews were posted to a blog, and they were transcribed to share there, too. These were also promoted on the hospital’s social media channels.