United Airlines issues RFP for PR agency of record

According to the PRNewser blog, United Airlines recently issued a request for proposal (RFP) for a PR agency of record. This will be United’s first agency of record. PRNewser suggested that the winning agency will likely have a strong Chicago presence, since United is headquartered in the Windy City. Could this RFP have anything to do with the “ United Breaks Guitars ” ditty that hit it big on YouTube?

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