Marketing Upworthy claims native ads get more clicks than other stories The site’s content analysis found that sponsored content gets more attention that regular stories. Still, a study found that readers don’t trust sponsored posts. By Kevin Allen@kevin_j_allenJuly 16, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.