Social Media User-generated content drives new membership and great engagement for Navy Federal Credit Union The campaign’s #JoinTheFamily hashtag inspired content sharing across multiple networks. By PR Daily StaffOct. 8, 2015 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.