Valentine’s Day ads for flower company called the ‘whitest ever’
Critics at Vice and Adweek have called out the series of ads from Florists’ Transworld Delivery for featuring only white, straight couples and playing up gender stereotypes.

Check out these 60 second clips our Chicago team created for FTD –> http://t.co/w4ljFhLxNY #Valentinesday
— Epsilon (@EpsilonMktg) February 10, 2014
They might want to take a look at some of these responses:
So @FTD is looking for a new agency, right?! Very White Ad Agency Creates Whitest Valentine’s Day Ads Ever http://t.co/XffeQUcufQ
— Joe DiNardo (@joedinardo) February 11, 2014
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