Valentino apologizes after promoting handbag with photo from celebrity wake

A PR email featured actress Amy Adams carrying a Valentino bag while attending a viewing for Philip Seymour Hoffman. The fashion firm pleaded ignorance.

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We sincerely regret releasing a photo to the media … of Amy Adams with a Valentino Bag. We were not aware the photograph was taken while she was attending the wake of Philip Seymour Hoffman. It was an innocent mistake and we apologise to Ms Adams who was not aware, or a part of, our PR efforts.

The company also apologized on Twitter:

We regret releasing a photo of Amy Adams with a Valentino bag. Unaware of the circumstances it was a mistake and we apologize to Ms. Adams.

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