Probably something like, “Shoot, I only have an hour to get this out. Come on, brain. Think of a lede!”
You probably don’t ask, “Who is my reader? What do I want him to gain from this story?”
But you should, says John Sturtevant, a business writing instructor. In this video, Sturtevant reveals his best tip for writing on deadline: Focus on your reader.
“People get so caught up in deadlines, and so caught up in process, that they think, ‘I can’t possibly spend time thinking. I’ve got to get this done!'”
Instead, take a few moments to gather your thoughts by asking yourself these questions: