Vitaminwater offers $100K to ditch your smartphone in 2019

The beverage company said it will choose one person to undergo the challenge. In the meantime, the brand is grabbing headlines and growing social media conversation.

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Most PR and marketing pros embrace technology to deliver targeted and enticing messages, but Vitaminwater is shunning it.

Rather, the beverage company is asking one person to turn away from technology—namely, his or her smartphone—for 12 months. If successful, the person will receive $100,000.

If the person can only make it six months without touching a smartphone, Vitaminwater will shell out $10,000.

Fortune reported:

The contest rules clarify that your cell phone is likely a smartphone if it can get on the internet and texting is a pleasant experience. It also clarifies that tablets also aren’t allowed and neither is using someone else’s smartphone. The rules don’t go into detail about how the year-long technology abstinence will be proven, but the company indicates that a lie detector test is involved.

The person undergoing the challenge can use computers as well as voice-activated devices, such as Google Home and Amazon Echo.

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