Volkswagen ‘strikes back’ in newest Super Bowl spot

Wait, wait—now, before you answer, be sure to watch this extended-length commercial for Sunday’s Big Game, marking Volkswagen’s return to the Super Bowl, which includes a few familiar faces masks.

While you’re watching, also consider that this spot—once it’s been cobbled down to 60 seconds for the Big Game—will have cost approximately $7 million simply to air. (About $3.5 million per slot, multiplied by two.)