Volkswagen ‘strikes back’ in newest Super Bowl spot

Watch the commercial everyone’s talking about this morning.

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Ragan Insider Content

Wait, wait—now, before you answer, be sure to watch this extended-length commercial for Sunday’s Big Game, marking Volkswagen’s return to the Super Bowl, which includes a few familiar faces masks.

While you’re watching, also consider that this spot—once it’s been cobbled down to 60 seconds for the Big Game—will have cost approximately $7 million simply to air. (About $3.5 million per slot, multiplied by two.)

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