Marketing Walmart to pay for suppliers’ digital marketing The retail chain’s chief marketing officer said digital media has reached ‘critical mass,’ so it’s reshaping its own team and developing a plan to help suppliers. (Update) By Matt WilsonJuly 11, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.