Sephora has joined the “15% Pledge” and promised to dedicate 15% of its shelf space to black-owned companies and brands:
We’re joining @15percentpledge and @aurorajames. We recognize how important it is to represent Black businesses and communities, and we must do better. So, we’re starting now. https://t.co/rmaiUmX2hW pic.twitter.com/3EdsJShRXh
— Sephora (@Sephora) June 10, 2020
As more consumers call for change, consider how you can do more than donate. This might be accomplished by amplifying minority voices on your social media accounts or through strategic partnerships.
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