Want to be a better communicator? Act like a reporter

A public relations executive for a Fortune 100 company once said with a sigh, “Sometimes, I think I knew more about my company when I was reporter.”

In some companies, the communications process sometimes begins who knows where with somebody’s last-minute, bright idea. After a few bureaucratic twists and turns, the process ends with a surprise—for the very people in charge of crafting and delivering the news.

Changing executives’ views of the importance of comms would fix this problem. While you’re waiting for that to happen, you can take matters into your own hands—or brain—by changing your attitude.

Act like a reporter—on your company.

Acting like a reporter, you will know better what’s coming down the pike, which will cut down those last-minute requests. But this isn’t the only, or most important, advantage. You’ll also be a better writer, a better advisor on communication issues and earn respect throughout the company.

So how do good reporters think? They want to find stuff out and then write about or broadcast it. They don’t wait to be fed. They expect to eat what they kill.

How do you think like reporter?

Do your homework.