Want to earn trust? The strategy is simple.
How companies can build credibility in a time of skepticism.
If people don’t trust a map to provide accurate directions, they won’t use it. If they don’t trust their partner in a marriage, the relationship probably won’t last.
Many things rely on trust to survive. Without it, they fall apart.
Brian Henry, SVP and CCO of CVS Health, knows this problem well.
“We are a healthcare company,” Henry said while speaking on stage at Ragan’s 2025 Future of Communications Conference last November in Austin, Texas. “You need people to trust you when it comes to your health.”
The best way to earn consumer trust today: keep it simple.
Henry highlighted three strategies for building credibility with a public that’s grown more distrustful of everything from brands to institutions to government.
Make bold declarations
In a recent earnings release, David Joyner, President and CEO of CVS Health, said, “CVS Health is committed to being the most trusted health care company in America.”
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