Want to market to millennials? Get nostalgic

If you can, hire Backstreet Boys to do your talking for you. Failing that, wrap your messages in a way that will help children of the 1990s remember the recent past.

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• The recession hit this generation hard as they were entering the working world. • Although some millennials reside barely a block away from their parent’s nest, they’re very nostalgic and love reminiscing about the good times of childhood.

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