Marketing Was KLM’s ‘fake’ dog video so bad? The Dutch airline released a video of a cute dog retrieving items people left on planes. It turned out to be a fiction, and some people turned on the brand. Others appreciated a fun video. By Kevin Allen@kevin_j_allenSept. 30, 2014 SHARE Ragan Insider Premium Content Do not—I repeat, DO NOT—lie to the internet about puppies. Before I explain, take a look at this video from KLM Airlines: So cute, right? Forget it—it’s a cute lie. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.