Marketing

Watch the Richard Simmons in-flight safety video that’s going viral

The fitness guru is the safety ambassador for Air New Zealand.

By {/%BYLINE%} {%AUTHOR%}Michael Sebastian{/%AUTHOR%} {%TITLE%}Watch the Richard Simmons in-flight safety video that’s going viral{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Resource.ashx?sn=RichardSimmonsInflight{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Marketing{/%KICKER%} {%CATEGORIESID%}1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e{/%CATEGORIESID%} {%CAPTION%}The fitness guru is the safety ambassador for Air New Zealand.{/%CAPTION%} {%BODYCOPY%}Air New Zealand has a knack for making catchy videos. In 2009, the airline produced an in-flight safety video featuring naked flight attendants—well, nearly naked; their clothes are painted on—that has 6 million YouTube views. On Sunday, it posted a new in-flight safety video to YouTube. This one features fitness guru Richard Simmons, with guest appearances from the company’s CEO Rob Fyfe, “Amazing Race” host Phil Keoghan. The video has roughly 300,000 views thus far. (via PRNewser){/%BODYCOPY%} {%ID%}7728{/%ID%} {%DATAID%}9206ea87-83de-45bb-a092-5a88445d6b7a{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}3/29/2011 1:46:56 PM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/7728.aspx{/%LINK%} {%BYLINE%}
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In 2009, the airline produced an in-flight safety video featuring naked flight attendants—well, nearly naked; their clothes are painted on—that has 6 million YouTube views.

On Sunday, it posted a new in-flight safety video to YouTube. This one features fitness guru Richard Simmons, with guest appearances from the company’s CEO Rob Fyfe and “Amazing Race” host Phil Keoghan.

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