Marketing Watch: The wisdom of TV moms From Betty Draper to Lucille Bluth (from “Arrested Development”), here are the lessons mothers from the small screen have taught us. By Michael SebastianMay 11, 2012 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.