Marketing Watch: The world’s first television spot The 10-second ad for Bulova watches originally aired over 70 years ago. By Kevin Allen@kevin_j_allenAug. 8, 2013 SHARE Ragan Insider Premium Content Those are the words that launched television advertising, according to a Mashable story. Here’s the first TV commercial, which ran in the United States on July 1, 1941 at 2:29 p.m.: A few fun facts about that commercial: • It cost Bulova $9. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.