Web casting a brain surgery: Hospitals find even more inventive ways to market their services

First hospitals started Twittering during surgeries—and some observers gasped—now one hospital in Memphis is promoting a live Web cast from a woman’s brain surgery. “Faced with economic pressures and patients with abundant choices, hospitals are using unconventional, even audacious, ways of connecting directly with the public,” Pam Belluck wrote for the New York Times . “Seeking to attract or educate patients, entice donors, gain recognition and recruit or retain top d…

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