Wegmans tops brand reputation list

The regional grocery chain beat out giants including Amazon, Samsung, Costco and Apple in Harris Interactive’s Reputation Quotient study.

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Which major brand has the best reputation, according to the Harris Interactive Reputation Quotient?

It’s not Amazon, Apple, Google or any of the world’s largest retailers from a revenue standpoint. Wegmans, a grocery chain with a scant 85 stores, is this year’s reputational champ.

Harris extended its list to 100 companies this year, up from the 60 companies it considered in the past.

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