This article originally ran in 2019 and is part of our annual countdown of the most-viewed stories from PR Daily.
Sometimes a nugget of online inspiration is just waiting for an opportunity—or, in Wendy’s case, a Chance.
Wendy’s team has built a considerable following with a snarky voice that regularly slams its fast-food competitors for frozen offerings, mocks other social media campaigns and brings new fans into the fold.
One tactic the company uses is to create a competition for “likes” or retweets on Twitter. It famously made good on a promised lifetime supply of chicken nuggets to a Nevada teen after online users gave his tweet more than 3 million retweets.
Now a higher-profile fan, Chance the Rapper, is helping the company reimagine the stunt with a new offer: 2 million “likes” in exchange for bringing back its spicy chicken nugget. The Chicago recording artist shared in a #MondayMotivations tweet that he wanted Wendy’s to again sell the dunkable delectable.
Positive Affirmations for today: I WILL have a good day, I Will succeed today, Wendy’s WILL bring back spicy nuggets at some point please please Lord let it be today.