Wendy’s responds to Chance the Rapper with social media gold

The fast-food chain promised to honor the artist’s request to bring back its spicy chicken nugget if his tweet could get to 2 million ‘likes.’ Online fans came through; so has the company.

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This article originally ran in 2019 and is part of our annual countdown of the most-viewed stories from PR Daily.

Sometimes a nugget of online inspiration is just waiting for an opportunity—or, in Wendy’s case, a Chance.

Wendy’s team has built a considerable following with a snarky voice that regularly slams its fast-food competitors for frozen offerings, mocks other social media campaigns and brings new fans into the fold.

One tactic the company uses is to create a competition for “likes” or retweets on Twitter. It famously made good on a promised lifetime supply of chicken nuggets to a Nevada teen after online users gave his tweet more than 3 million retweets.

Now a higher-profile fan, Chance the Rapper, is helping the company reimagine the stunt with a new offer: 2 million “likes” in exchange for bringing back its spicy chicken nugget. The Chicago recording artist shared in a #MondayMotivations tweet that he wanted Wendy’s to again sell the dunkable delectable.

Positive Affirmations for today: I WILL have a good day, I Will succeed today, Wendy’s WILL bring back spicy nuggets at some point please please Lord let it be today.

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