What ’80s pop singer Rick Astley — the Rickroll guy — teaches us about social media

This post, by PR pro Mike Schaffer, will probably be the most bizarre thing you’ll read today — and that’s a good thing. It’s Friday! Schaffer argues that PR pros can learn about social media from Rick Astley’s hit, “ Never Gonna Give You Up .” It’s a pretty good argument.

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.