What advertisers should be learning from PR pros

Are you paying attention, Don? Plus, the craziest sports media scandals, why a 14-year-old girl is protesting Seventeen magazine, Ashton Kutcher’s ‘brownface’ misstep for Popchips, Tebow goes to prom, the biggest employee time-wasters, and more.

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A PR approach to communication certainly came in handy when a crisis arose at ESPN after 22-year-old Sarah Phillips, a contributor, used her glossy position to scam people on the Internet. And while the details of her case (and even Phillips’ identity) are still unclear, Bleacher Report used the occasion to highlight some of sports media’s craziest scandals.

A sports legend in his own right, Kazaam Shaquille O’Neal has reportedly earned his Ph.D. in education from Miami University following his doctoral dissertation titled “How Leaders Utilize Humor or Seriousness in Leadership Roles.” Is that about Kobe?

Whether Shaq’s thesis names any names, the home of the Academy Awards has earned itself a new one. Dobly Laboratories announced Tuesday its purchase of the naming rights to the former Kodak Theater following the latter company’s 2011 bankruptcy filing.

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