Writing & Editing What are the perfect word counts for online writing? Hone your Web writing efficiency, remember why you write, watch ‘Mad Men’ (for the anachronisms), and don’t read too much while you’re writing. By Evan PetersonApril 14, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.