What attorneys think of the FTC’s blogging rules

Be careful. Attorneys interviewed by MediaPost suspect that the new blogging rules from the Federal Trade Commission will make companies responsible for the actions of the bloggers on their payroll. “For instance, if a marketer signs up with PayPerPost — a company that pays bloggers to write reviews — and a blogger says something misleading, the marketer might be on the hook for deceptive advertising,” Wendy Davis wrote for MediaPost . However, another lawyer told MediaPost that a…

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