What belongs in your influencer marketing brief

In social media marketing today, the word influencer gets thrown around a lot. It’s sometimes looked at as an easy solution to give your marketing campaign a boost, when in fact a lot of research and community building must be taken into consideration when finding the right influencers to work with.

Brands who are looking to connect with their audiences in a more genuine and authentic way partner with influencers make the connection they’re not able to make on their own. Sounds easy, right? Not so fast.

Here are a few key points to keep in mind when creating your next influencer marketing brief:

Key ingredients

Our main approach to creating influencer campaigns in 2O22 is simple: Always meet the influencers where they already are. That means jumping on social platforms influencers are actively using the most and more importantly, understanding how they use it. You can’t slap the same campaign across platforms anymore. No one uses TikTok in the exact same way they use Twitter or Instagram. And we have to assume their audiences are just like us: They want diversified content.