What can Lady Gaga teach you about PR?

Her little monsters are all over her “disco stick,” but here are five ways why public relations pros might want to take a ride.

Alas, I wasn’t lucky enough to be there, but curiosity got the better of me and I couldn’t help but look online at Sunday’s headline performance from Lady Gaga.

She is one of the most outlandish mainstream performers the world has seen in a long time—and the public loves her.

Some clients can be afraid of anything that’s too “out there.” But, whatever your opinion of her, Lady Gaga is proof that people are a lot more open than we think.

So, with that in mind, here are five things PR pros can learn from her:

1. Be creative, innovative—and bold.

Lady Gaga appeared on stage in a coffin, wearing a PVC cat suit and a plastic baby bump.

Odd? Yes.

Her approach is certainly creative. And creativity and innovation are attributes that PR pros should have in abundance. At the drop of a hat, we should be able to come up with inventive and innovative, yet viable, ideas for clients.

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