What cats can teach us about content creation

Marketing managers should embrace humans’ affinity for felines. Instead of theorizing about which videos or social media posts to share, one pro recommends going right to the source.

Ragan Insider Premium Content
Ragan Insider Content

Cats rule the Internet , and cat-centric content only continues to increase in popularity.

I can take a picture of my cat, George, doing just about anything, post it on Instagram with cat related hashtags, and the “likes” pour in.

To determine what content marketing lessons to adopt from the trend, I asked George for an interview. RELATED: Free download: A communicator’s guide to crafting videos that captivate and engage employees.

George and I discussed important questions concerning cats, social trends, psychology and community. Here’s the unedited transcript:

Me: Hi, George. Thanks for joining us today. Why do humans love cats so much?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.