What ‘Choose Your Own Adventure’ books teach PR pros about pitching reporters and bloggers

Remember Choose Your Own Adventure books? Here was the gist: When you reached the end of a section, you — the reader — could choose from a bevy of options what the main character would do next. “When pitching reporters and bloggers, think like a Choose Your Own Adventure author,” Amy Mengel, a communications consultant, blogged. “Not every reporter wants to take the same path through a story. They all have different preferences and interests.” For instance, when pitchi…

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