Marketing What ever happened to solving customers’ problems? Many marketers and communicators have predetermined messages they want to give customers. When a person asks for something specifically, though, ditch the script and listen. By Arik HansonJan. 8, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.