What government TikTok bans mean for communicators

After TikTok bans on government devices, communicators may need to examine their strategies, though a personal device ban is unlikely.

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What TikTok bans mean

More than 30 states and cities have banned TikTok on government devices. These bans are likely to continue unless TikTok parent company ByteDance can provide firmer evidence that user data is not at risk of being mishandled by Chinese government entities.

This was one of several topics we addressed in our recent Ragan Social Media Crash Course webinar. We examined the likelihood of a ban, and what that means for communicators who establish guidelines for their brands and employees’ social activity.

Experts agree that it’s unlikely TikTok will see a full-scale ban at the federal level for several reasons.

“It would be incredibly difficult to have a nationwide band that would be governed effectively, efficiently and the same for every state,” said Alan Black, director of corporate communications for the U.S. Navy at Dahlgren, Virginia.

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