What is pre-newsjacking? Here’s why you should try it.

Not only is the pace of news changing, but the state of journalism and journalists is changing drastically. PR pros need to work fast and work ahead in order to get their brand and/or client in those highly coveted media stories. That’s why I encourage PR pros to lean in and try pre-newsjacking.

Wait, but what is newsjacking?

Newsjacking isn’t a new tactic for those who conduct media outreach. It is a process that describes monitoring news cycles for trending stories and finding opportunities to insert your brand or spokesperson into the narrative. Not only this is great for brand exposure, but also helps with SEO and boosting those highly sought-after search rankings.

Most news experts describe the newsjacking cycle as a bell curve, which you can see below:

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Essentially, this cycle of news is broken down into when news breaks, stories that provide additional information about the news that broke, its peak and then makes its way into old news.