What journalists expect from public relations in 2015

Social media is changing the journalism industry, which means your PR tactics must stay current to land coverage.

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Is your PR strategy keeping up?

You don’t want to tell your client you couldn’t land coverage because your media relations tactics are outdated. To spare yourself that humiliating conversation, take a look at this infographic from Edelman Berland, News Whip and Muck Rack. It illustrates how journalists are changing their reporting, and what you can do to ensure your stories get published.

Here are a few of the infographic’s findings:

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