What PR pros can learn from marketing marijuana
As support for legalization grows, so do promotional, media relations and ‘influencer’ campaign opportunities. Communicators of all stripes can take a page from this playbook.
Medical marijuana is legal in 29 states, as well as Washington, D.C.; on Wednesday, West Virginia’s governor signed its medical cannabis bill into law.
Recreational marijuana use is legal in eight states and Washington, D.C.
Sales of legal pot grew to $6.6 billion in 2016, according to New Frontier, a research company that analyzes the marijuana industry. That includes $4.7 billion for medical marijuana and $1.9 billion for recreational. The industry as a whole is projected to exceed $24 billion by 2025.
The growing legalization and increased positive public perception of marijuana translate to opportunities for PR and marketing pros.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
