WHAT PR pros say always trumps WHERE they say it

Veteran PR pro Peter Himler took umbrage with a couple of articles we’ve been flipping around on PR Daily this week, among them the Advertising Age story about the death of the press release. Himler defends the press release as a valuable tool in the PR arsenal, one that can shape the context of the news and says that PR is really about the resonance of the message, no matter which medium you’re using. “The real PR talent has always resided with those who could create cogent, concise, and compellin…