So, what should they be doing during summer break? Below are a few things that came to my mind, but I’m hoping some of our PR pro friends will chime in with additional tips:
• Set short-term goals. For example, attend at least one professional industry networking event over the summer, or read industry blogs and/or articles and comment on at least one per week.
• Set long-term goals. Write them down, and prioritize them. For example, attend at least one industry professional networking event per semester, and/or get involved with an on-campus pre-professional organization (such as PRSSA or AMA).