What purpose-driven companies need to know about Gen Z

This emerging tier of future leaders has a lofty collective vision and a tenacious desire to realize their ideals. Businesses can and should partner with them for a more responsible tomorrow.

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Greta. Emma. Zendaya. Mr. Beast.

Chances are you’ve heard at least one of those names in your news or newsfeeds over the past few months. They are the voices of Gen Z.

They might not be polished or poised, but they’re real, they’re raw, and they’re resonating with their generation and many others. Gen Z is here to hold us accountable. They’re calling for action, and it’s time to respond.

With the oldest of this cohort entering the workforce, flexing their purchasing power and shaping strong opinions of the world around them, it’s time to take Generation Z seriously. This generation feels empowered to change the world for the better.

Given the undeniable power of this upcoming generation, it’s important that organizations and executives understand what Gen Z cares about, what motivates them and how they expect purpose-driven companies to lead.

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