What targeted PR outreach to journalists should look like
Your template might save you time, but it is undermining your relationship with important industry contacts. Here’s how to make your pitch stand out.
The primary objective and challenge of any PR pro is ensuring that your client’s content reaches a broader audience. In a perfect world, it would be as easy as identifying the best media outlet and journalist, sending a quick email, and—Presto!—your client’s work is published for readers to enjoy.
It’s too bad we do not live in a perfect PR world.
Journalists receive dozens of pitches a day. In addition to having limited editorial calendars, many of the pitches they receive are impersonal and irrelevant to their beat and their audience. With flooded inboxes and finite story bandwidth, digital PR professionals must go the extra mile to cut through the noise.
To get a writer’s attention, many of us understand that targeted PR outreach and personalization are superior methods for demonstrating the value of your content, developing relationships with publishers, and earning quality media coverage for your clients.
Here are some of the tactics that we used to nab coverage a month before the 2020 U.S. Presidential Election for our clients.
1. Check out Twitter to mine personal details to tailor your pitch.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
