What up ‘G’? Gatorade rebrands in the U.K.

Throughout Great Britain, the popular PepsiCo sports drink will now be known by its first letter.

That’s the question after the PepsiCo-owned athletic beverage unveiled its latest rebranding effort—the drink will now be called “G” in the U.K.

Prabha Cheemalapati, Gatorade’s marketing director, told Marketing magazine:

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