Marketing What up ‘G’? Gatorade rebrands in the U.K. Throughout Great Britain, the popular PepsiCo sports drink will now be known by its first letter. By Alan PearcyMarch 29, 2011 SHARE That’s the question after the PepsiCo-owned athletic beverage unveiled its latest rebranding effort—the drink will now be called “G” in the U.K. Prabha Cheemalapati, Gatorade’s marketing director, told Marketing magazine: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.