What you should know about Canada’s new anti-spam law

Heads up, marketers and PR pros. As of July 1, any organization that has a presence in Canada will be barred from sending spam. Violators will face hefty fines.

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The new regulation doesn’t only effect [sic] Canadian organizations, it effects [sic] anyone who sends a commercial electronic message (CEM) that is accessed from a device in Canada….The CRTC (in Canada) will be working closely with the Federal Trade Commission (FTC) in the USA to enforce the new laws. So, playing the “but I’m in America” card, will not work!

Burko has been on top of this issue and the upcoming changes for quite a while now, and he previously penned a great piece, laid out in layman’s terms, that you should go and read if you want some quick answers. Are you exempt? The only way to be sure you are exempt from the July 1 law is to ask yourself the following questions:

• Does your company have a presence in Canada? • Is your email service provider based in Canada? • Do you have Canadian subscribers?

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