What’s your social media budget?

If your business is on the calendar cycle, you are already starting to think about the budget for 2011. This makes for a timely post from John Bell, head of Ogilvy PR’s global digital practice. In particular, look at his section on the “social media business mindset.” With luck this post gets you thinking not just about social media, but how it fits into all that you’re doing to communicate your business. — Allan Schoenberg