When consumers watch video online

Most viewers like to consume content between 7 a.m. and noon, according to Vidyard’s Video in Business Benchmark Report. The best day of the week for views is Wednesday.

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It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule.

Video constitutes a big investment for organizations online—and its importance will likely grow as brand managers compete for restless internet surfers. You could get more value for your budget spend by aligning your video release with the most popular days and time periods for online video consumption.

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