Marketing When it comes to media tools, lose your biases Got something against telemarketing, direct mail, or sales emails? You may be dismissing an approach that could be the key to your campaign. By Clay MorganFeb. 25, 2014 SHARE Ragan Insider Premium Content • Is it trying to build relationships? • Is it driving sales? • Reconnecting with former customers? To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.