Writing & Editing When journalism cribs Upworthy’s headline style Why click-bait headlines work, what it means for journalism, and by extension, PR. Plus, a new model for sponsored content. By Janice CubanJune 13, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.