Media Relations When press releases divert from the norm—to great effect Breaking rules can shake things up. These three press releases didn’t fit the mold, but they certainly commanded the reader’s attention. By Mickie KennedyNov. 4, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.