It’s not always clear to entrepreneurs when they should launch a PR campaign and whether it should be handled in-house or farmed out to an agency. Agencies can be expensive, but so can hiring a PR pro to work for you.
Forbes contributor Cheryl Connor tackles these questions in a terrific article: “What Do PR Agencies Do? Can You Do It Too?”
In it, she asserts that PR should start, “Clearly, before you open your door.”
How practical is that? Very. She lays out a practical, easy-to-follow guide to things you can monitor and put out yourself (or with a bit of help) to keep the lights on until you can afford a more sophisticated PR approach: