When should your brand take a stand?

Deciding if, when and how to speak out on social issues is top of mind to every brand and organization.

Many organizations have made public statements; others are reluctant to wade into issues around social justice and diversity equity and inclusion. The decision-making process around that is murky and confusing for many.

Data from FleishmanHillard sheds light on this issue in a recent report that found 73% of consumers believe CEOs must have an active voice in supporting and influ­encing environmental policy change. It also found 64% of consumers think a company must talk about its behavior and impact on society to be more credible than its competitors.