Where new communicators excel and fall short

Nascent PR pros have a lot to learn. See this study for what skillsets beginners should nurture and how veterans can guide the next generation.

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Does that first job in PR feel like it was yesterday?

You felt proficient in some areas, less so others, and earned you stripes through hard work and study. So did your colleagues and your experience is probably not much different from that of today’s entry-level PR pros.

Budding communicators are confident in their writing, critical thinking and public speaking, but their research ability and environmental scanning abilities were lacking according to a joint study from the Institute for Public Relations and the Public Relations Society of America.

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